And now I can get some rest.

By the way guys, if you want to know what and IPS LCD is...

http://en.wikipedia.org/wiki/TFT_LCD#In-plane_switching_.28IPS.29

Thanks for following us folks

That's all folks. And now the lucky bastards are allowed some hands-on time.

This said I still don't see the connexion with the invitation graphic. Maybe because it makes a "big splash"?

"at the intersection of technology and liberal arts"

Steve is being extremely pedagoci here, talking slowly and with extreme focus

true, the starting price is amazing

“our most advanced technology in a magical & revolutionary device at an unbelievable price.”

So, iBookstore, App Store and iTunes store. 125 million accounts with credit cards that can purchase from

"Over 75 million peoaple know how to use iPad because we shipped that many iPhones/iPod touch"

I think too. Steve back.

“We think we got the goods.”

My only concern: the back looks like a regular MacBook Pro case, whcih means slippery

A4 as in paper format?

I wonder about that A4 chip made by Apple

promo video still running

THis device is beautiful

Looks like a unibody enclosure, but there are some weird ports on the sides

there’s a carrying case (like the Kindle’s), and works as a stand too.

he demo video also shows how to type on the thing: like a laptop’s keyboard. “It’s practically the same size as a laptop keyboard.”

Did I just see USB ports on the side???

By the way, these leaked shots of the iPad body a couple hours ago were true.

I still want one. Or two.

"It's magical, thin, light, amazing, possibly blah blah"

Video with Ives

looks like a mini iMac

EXTERNAL KEYBOARD

showing the dock... look at it, the nex trev won't have one.

Shipping worldwide in 60 days for the wifi models. 30 more days for the 3G

Me want.

So $499 for 16GB of iPad. That's our base model. 32GB is $599, 64GB is $799. 3G models cost an extra $130. $629, 729, and 829 with 3G.

So, $499 for the 16GB no 3G

extra 150$ for the 3G models

This is the first time time Apple announces a price and people go "holly shit it's cheap|"

starting from $499!

...and the price is.... $499!!!!

less than $999 I guess

Steve takes a shot at the pundits

on screen

$

Jobs is preparing to announce the price

International dat plans this summer

International now: iPad 3G are UNLOCKED, uses new micro GSM chips

you can turn it on or of on your iPad whn you want.

So, $14.99/mo for 250MB

29.99/mo for unlimited

free use of AT&T wifi

NO CONTRACTS

AT&T 14.99 for 250MB

$29.99 unlimited data plan with the iPad

usually $60/month in the US

announcing data plans

well some models will have 3G

WIFI+3G the iPad has 3G, and USB sync too

erh no that was Steve.

Phil: "A few other things. I'd like to talk for a minute about iTunes. The iPad syncs over USB just like an iPhone or iPod."

"easily connect to projectors"so there is VIDEO OUT

$9.99 for each of the iPad versions of iWork app

This is amazing. They nailed the laptop with no keyboard. And they have an army of software developpers trained on the iPhone.

This is the good thing with virtual keyboards

A data entry keyboard just for entering info into a spreadsheet. There are a number of different keyboard for specific tasks, also a date and time keyboard.

yes, you CAN work on this

Now, Numbers.

Pages has all the features of the real Pages, edit, set styles etc. haven't been shown copy/paste though

Pages now: landscape/portrait edit mode

WILD APPLAUSE. FOR KEYNOTE.

You can really create or edit a Keynote slideshow on that iPad. I can see myself going to see clients with just this.

You can really create or edit a Keynote slideshow on that iPad. I can see myself going to see clients with just this.

OK, I have to withdraw my comment: this is ALSO a content producer device

Again, they have this great system of pop-up contextual palettes/menus for doing things to what you tapped on

The interface is awesomely redone for multitouch: you can drag and drop slides around. You can also pick up multiple slides by holding one slide and tapping others, to put it into the pile.

Demoing Keynote

Guys, this is BIG! Bigger than 9.7"

The GUI looks REALLY nicely done

“They’ve done some amazingly remarkable work.” There’s a new version of Keynote designed just for the iPad. A new version of Pages just for the iPad (word processor), and numbers, which is the spreadsheet app.

So this is no web-based version of iWork. so the iPad is the new iBook.

"Could the tablet handle that? You betcha. But they required a new UI -- here's Phil Schiller to tell you about it."

Phil Schiller on stage...

will that be a web-based iWork?

fuck!

iWork? on the iPad?

You can turn pages slowly -- really slick looking page animation The books really look like books.

You can choose the display font for books: Baskerville, Cochin, Palatino, Times (New Roman, eeek) and Verdana. Thank Jobs no Comic Sans

The iBookStore looks like the iTunes Store. Clever: people are already familiar with it.

Opening the floodgates for all the other publishers in the world... this afternoon

Steve demoing the iBookStore

Big names up there: Penguin, HarperCollins, Simon&VChuster, MacMillan, Hachette

iBooks is the app that lets you access the iBookStore

iBooks. clever.

I wonder if this is the reason why they phased out the "iBook" name for laptops.

"pioneering this... we're going to stand on their shoulders for this. Our new app is called iBooks."

ahahahah showing a kindle on the big screen... looks UGLY

Steve is back

let's get the price of this new device, after the usual review and summary of all specs

Scott: "While we wait for those apps to come out, we can all run our existing apps... and that is the app story for the iPad." 

OK live video feeds full screen. Nice but still bleh.

GIVE US A PRICE AND A DATE AND BE DONE WITH IT.

I DON'T CARE ABOUT virtual baseball cards.

MLB.com now, bleh.

Who's next?

Definitely on par with a PSP

Demoing 3D racing game Need For Speed: looks impressive. Not PS3 impressive but still...

Electronic Arts now

I like the use of pop-up contextual menus/palettes

drawing woth your fingers...

Live demo of Brushes on the iPad

of course, pinch to zoom etc.

You can read the NYT like the real paper edition, but you can play videos WITHIN the newspaper lkayout

lots of pop-up contextual menus

New York Times' app: We think we've captured the essence of reading the newspaper. A superior experience in a native application." Wow, the layout is just like a standard paper, and again we've got those dropdown context menus. You can resize text with a pinch.

No camera folks, it's really a CONSUMER device, not a PRODUCER one

To tell you about the NYT's  plans for the iPad -- Martin Nisenholtz

don't hope, the Apple Store is still down, so no immediate availability

Apple.com is still NOT showing the iPad

Mark Hickey from Gameloft is on stage to talk about Games. People, Apple finally really moved into games, but sideways.

So, we need price and availability. And I wonder what the "one more thing" will be...

the iPad has the familair iPhone's HOME button

"all of the iPhone apps will run on this. In fact when you buy it, download all the apps you have right onto the iPad. Now if the developer spends some time modifying their app, they can take full advantage of this display"

"the iPhone SDK supports development for this now... and we're releasing it today"

Just one detail: Steve was typing with his fingers, not just the thumbs, resting the iPad on his lap

playing and OpenGLS game, it looks awesome

Doesn't seem like there is multitasking, he's doing like on an iPhone: open/close apps

if ypu run the app in pixel-per-pixel mode, it's like letterbox on a TV: you get a black background around the app

140,000 apps on the store: the iPad can run these apps UNMODIFIED, with pixel-pixel accuracy or in double-pixel mode

Now moving to 3rd party apps with Steve Forestal, VP of apps or whatever

iPad is all green and Greenpeace will like it

if I can watch videos for 10 hours, I'll buy it if only for long international flights

over a month of standby

acceleromter, compass, wifi n, speaker, microphone, 10hrs battery life

SO Apple did their own chip... PA Semi rulez

1 GHZ Apple A4 chip

16GB-64GB flash sotrage

bring the price Steve

1.5 pound sorry

full capacitive mutiltouch display

great angle of view

Half an inch thick, ONE pound. 9.7" IPS display.

End of "overview of the iPad"

crowd goes mad

Ars technica's live coverage went down and Engadget is crapping out. Man, there's a lot of public interest.

The iPad is location aware, via GPS or WiFi because Steve just used Maps and it located correctly.

Gazillions of iPad related domains are being registered as I type this.

Now playing a video on the iPad

The address book looks like a REAL book, pretty neat.

iCal looks gorgeous

Contacts, Calendars

I like the BIG finger-friendly widgets

iTunes store built in, of course

There's a dock on this device, which means multitasking?

You can play slideshows with crappy music like on iPhoto

cross platform device, because he can sync photos with Mac and Windows, but of course on Mac you get all the added value of, say, iPhoto's faces/places/events

The Photo app has Places and faces like in iPhoto

The keyboard is HUGE... no more "but I have chubby fingers"

one can see that the device has at least some connectors/ports, power, but maybe also internet

Showing email now: iPad's Mail has a list of messages on the left, with preview/display of messages on the right

The screen looks like it is super high res. At least on par with the iPhone, if not better.

Safari looking good, no Flash (of course).

Slide to unlock screen just like the iPhone: the icons fly in like when using dashboard on OSX

ha ha that's why there was an armchair on stage: steve is sitting and usin gthe iPad

Great one can finally see the size of the device

the music player is a mix of the iPhone's and iTunes.

flick through photos and emails just like on the iPhone, basically. There’s a built-in calendar

beautiful device!

large onscreen QWERTY keyboard

you can turn it the way you want

It's very thin -- you can change the homescreen to whatever you want. 

Way better than a laptop, way better then a phone. You can turn it any way you want. To see the whole page is phenomenal

it's called the 

iPad

YEAH THAT IS THE TABLET

“Netbooks aren’t better at ANYTHING! They’re just like cheap laptops.”

“Is there room for a third category of device in the middle? Something that’s between a laptop and smartphone?"

They thought a long time how to fill teh gap between the iPhone and the laptop

Standing ovation from the crowd

50 million visitors in the retail stores 

250 MILLION iPod sold up to this week!!!

I mean the retail stores. Made a joke. Audience laughing

He's gloating about the last quarter

Steve on stage, HUGE applause

The stage

Seems like the stage is pretty bared, but there is a *chair*.

Steve Jobs sitting? Or is Apple going to announce they're going after IKEA?

3 minutes to go

"please turn off your cellphones"

yeah right like people are gonna do it. really.

"How does it feel" by Dylan is playing... is that ironic or what?

Some guy is live streaming the event from his iPhone:

http://www.ustream.tv/leolaporte

now go and crashload his website!

People are getting seated now, the event is starting in about 10 minutes.

Interesting nugget: the online Apple Store is still up, which means probably no products available for immediate purchase today.

20 minutes from launch.

Sandwich-in-a-hurry: check.

I think I'm ready... moose speaking.

Glass of white wine: check.

H-1 folks, get your dose of sugar now or risk hypoglycemia.

Look at this poster...

I think Apple is just going to spray the crowd with colored paint.

MacBook Pro: check

External 24"display: check

ADSL connexion: check

Embody chair: check

Lava lamp on the desk: check

Multiple browser windows, tweetie, IRC etc.: check

Bring 'em on Apple!

only 3 hours to go...

Less than 5 hours to go...

One-two, one-two, is this thing on?

Ehrm, mike test successful, stay tuned for the Special Event coverage, starting at 10am PST (that's 6pm GMT or check out your own time here).

p.s.: can't wait.